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This paper aims to develop a comprehensive performance measurement model, which not only determines a manufacturing company’s overall performance among in its industry but also obtains its strengths and weaknesses in various critical activities (areas). The proposed model has a hierarchical structure, which lets one to combine a company’s performance level in critical areas with important industry-specific objectives and obtain a single overall performance score. On the other hand, the comparison of a company’s performance in critical areas and objectives with respect to its competitors indicates the areas that should be improved in a quality improvement program.

A PERFORMANCE MEASUREMENT MODEL FOR MANUFACTURING COMPANIES TO DETERMINE THEIR STRENGTHS AND WEAKNESSES IN CRITICAL ACTIVITIES