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Mobile payment is the core concept in today’s m-commerce. There are different mobile payments business models but we cannot see the dominant model in the existing market. This work surveyed different factors from literature which support the sustainability of these models and were used for empirical evaluation. The literature does not report any empirical investigation about the relative importance of selection parameters and performance of each model based on this relativity. This study analyzed quantitatively current m-payment business models using AHP which is a quantitative method for decision making in case of multiple criteria and conflicting objectives, and on the basis of this analysis, the reported models and factors was prioritized according to their relative performance values. Similarly Sensitivity Analysis was done in order to find out different views about final prioritized list under varying conditions.

An Empirical Evaluation of M-Payment Business Models Using Analytic Hierarchy Process and Sensitivity Analysis