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In this study, the Multi Criteria Decision Method ( MDCM) of Analytical Hierarchy Process (AHP) was established as a support tool for TRIZ practitioner s to specify the problem statement in TRIZ methodology framework which previously done by Func tions Analysis, Cause And Effect Analysis and 5 Whys. The proposed framework was analyzed and evalu ated by a case study of a sedan car dashboard. From a survey, the problems were evaluated based on customer’s preferences of selecting a car through AHP method and identified that only 3 major problem s that should be furthered for the next steps. The application of AHP method into TRIZ methodologies r sulted effectively solved the core problems and beneficially lead to several advantages such as cos t wa te might be avoided and the design efficiency would be increased during the product design and de velopment processes.

Car’s Dashboard Improvement Design Concepts through Integration of AHP and TRIZ