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By focusing on the Chinese green education context, this study analyzes the environment and the status quo of China’s green innovation, presents a “4 Fundamental & 3 Supported Bodies” green innovation paradigm based on user involvement electronic platform under Chinese green education context, namely, enterprises, universities, research institutes and users as the four fundamental bodies, and government, intermediary and financial institutions as supported bodies involved in green innovation paradigm through electronic platform. By using game theory and system dynamics, the mechanisms of green innovation based on user involvement electronic platform under Chinese green education context are simulated. Moreover, this study puts forward three specific operational modes, including: (1) the operational mode of user proposal, which is to seek the views and suggestions of users dynamically in the entire process of green innovation decision-making phase, green innovation of pilot phase, and green innovation of try-out phase, and absorb into the optimization process of innovation decision and innovative products; (2) the operational mode of user experience, which involves users’ product and service experience into the innovation activities, as well as users’ RD and (3) the operational mode of user R&D, which invites the users’ designs collection and users’ involvement in R&D projects. Finally, the study takes NIU electric vehicle company in China as an example for case analysis.

Mode and Mechanism of Green Innovation Based on User Involvement Electronic Platform under Chinese Green Education Context