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The urban and cultural transformations of the city of Barretos are presented and analyzed through its International Rodeo that happens in the city in August. It is considered as a major event in the country of Sao Paulo state, it resonates and impacts before, during and after the national and international media since it is one stage of the world championship. We seek to understand both this phenomenon of mass that reaches one million people during its eleven days – based on Freitas Santos,and Maffesoli – and to understand the scale and location of temporality, based on Amaral, Armani and Dent . Some websites and blogs serve as support to get the residents’ opinion about the cities’ daily routine, which plays an important role in the whole party.

O campo na Urbe: Festa do Peão Boiadeiro e a transformação de Barretos