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DOI: 10.12957/dep.2013.4964 Resumo O presente trabalho procura, mediante premissas da teoria da hipermodernidade de Gilles Lipovetsky, estudar as cirurgias plasticas esteticas no estagio atual da modernidade. Faz breve revisao bibliografica sobre o consumo, que se volta, cada vez mais, para o corpo humano, como forma de alcancar a felicidade e o sucesso pessoal. Assim, em meio a eterna ansiedade, incentivada pelo mercado, os avancos tecnico-cientificos propiciam uma busca sem fim da inalcancavel boa forma . Portanto, numa sociedade da moda , em que imperam as tecnicas do efemero, da renovacao e da seducao permanentes, nao se pode deixar de questionar os conflitos eticos, que decorrem de tais intervencoes cirurgicas esteticas. Palavras-chave: Cirurgia plastica. Bioetica. Narcisismo. Abstract This paper seeks, through some assumptions of the theory of hyper modernity Gilles Lipovetsky, to study the plastic surgeries in the current stage of the modernity. In this sense, it was done a brief review of the literature about the consumption, which turns, in creasingly, to the human body as a way to achieve happiness and personal success. Thus, in the midst of perpetual anxiety, encouraged by the market, the technical-scientific advances provide an endless pursuit of the unattainable "good shape". Therefore, a "society of fashion" in which reign the techniques of short-lived, seduction and permanent renewal, we must question the ethical conflicts that arise from such aesthetic surgeries. Key words : Plastic Surgery. Bioethics. Narcissism.

revista direito e práxis

Ensaio sobre a cegueira (hiper)moderna: aspectos bioéticos das cirurgias plásticas estéticas/ Blindness (hyper) modern: bioethical aspects of aesthetic plastic surgery