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Louis Vuitton is a brand that has exists for a very long time and it is the perfect example to visualize how a brand can develop itself according to the needs of modern consumers. The findings of this article show that when a brand changes but saves its main features, that comes from its history, it can gain more income. Louis Vuitton can generate income through the collaboration with young artists who lead the company to a success in the market of luxury fashion. The aim of this article is to show that the Louis Vuitton Brand use the same methods since years per years and they work well perfectly by increasing the income of the brand.

LOUIS VUITTON AS AN EXAMPLE OF THE OLD AND MODERN IN THE SAME TIME LUXURY BRAND IN THE EYES OF ITS CLIENTELE