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Social media (SM) are the fundamental component of the tertiary-level students’ daily life, but it’s a major concern that the usage of social media has various effects on the students’ social life. The goal of the research was to examine the usage of SM and its effects on the students’ social life at the tertiary level. The hypothesis of this study was to identify the association between the daily checking frequencies of SM and the effects of SM on tertiary level students’ social, academic and personal life. To meet the study purpose, researchers employed quantitative survey methods and conducted a questionnaire-based face to face survey among 126 (67 male and 59 female) respondents, selected by the techniques of simple random sampling, the ages of the respondents were between 18 to 26 and studied at two tertiary level institutes in Rangpur city, the northern part of Bangladesh, which was selected purposively. From the participants, 94.44% had an account on SM. The popular SM was Facebook (90.48%). Most of the respondents’ were (80.95%) used SM for entertainment. 62.7% of the students spent 1 to 4 hours in a day for SM usage. The using time is continuously increased among 77.78% of respondents while they start using SM. For measuring the SM Usage Effects (SMUE), researchers use 5 points Likert scale and use 10 statements where they found that seven (SMUE2, SMUE4, SMUE6, SMUE7, SMUE8, SMUE9, and SMUE10) have high effect, two (SMUE3 and SMUE5) have moderate effect, and only one (SMUE1) item has a low effect among the students. Researchers investigate the association with the participants’ daily check SM and SMUE items, and 5 Pattern of SM Using (PSMU) items, all of the items were positive correlation and significant at p<0.001 level. Future studies should consider both quantitative and qualitative approaches to measure the impact of tertiary level students’ social life and also to investigate the extent of addiction of SM users. Article History Received: 19 August 2020 Accepted: 14 September 2020

Analyze the Usage of Social Media and Its Effects on Tertiary Level Students Social Life