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The purpose of this study is to classify the appearance conce rn into groups and analyze the differences of the attitude toward plastic surgery and clot hing behavior by groups. Questionnaires are administered to 206 female adults in their 2 0's-50's living in Deagu and Kyungbook areas from 10 th July to 19 July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan -test and χ 2 -test were used for data analysis.The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk to lerance, image improvement/surgery desire and keeping the secret of surgery. C lothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern gro up, low appearance concern group and body concern group. The groups show a signifi cant difference in the attitude toward plastic surgery and clothing behavior. This dif ference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in the ir clothing behavior. Key words : appearance concern (), attitude toward plastic surgery ( ), clothing behavior ()Corresponding author: Cho Hyonju, Tel. +82-53-950-5927, Fax. + 82-53-950-5924 E-mail: pgjo@wmail.knu.ac.kr

Attitude toward Plastic Surgery and Clothing Behavior according to Females' Appearance Concerns