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Abstract Thepurposeofthisstudywastoclassifypursuitofclothingbenefitsandanalyzetherelationship between pursuit of clothing benefits, lifestyle, fast fashion attitude, andcosmeticsbehaviorofcollegestudents.Questionnaireswereadministeredto338collegestudentslivinginDeaguandBusanprovince. Data were analyzed by using frequency, factor analysis, cluster analysis,correlationanalysis,Χ 2 -test,ANOVA,andScheffe-test.Thefindingsareasfollows.PursuitofClothingbenefitstypologiesofcollegestudentswereclassifiedintothreegroupssuchasself-expression,pursuitofeconomic,andpursuitofsocialorientedbody.Intherelationshipofthepursuitofclothingbenefitswasrelatedtothesub-variablesoflifestyle,fastfashion,andcosmeticsbehavior.PursuitofClothingbenefitsgroupsshoweddifferent the sub-variables of lifestyle, fast fashion attitude, and cosmetics behaviorfactors.PursuitofClothingbenefitsgroupsshowedconnectedwithcollegestudentsandages.Key Words : Pursuit of Clothing Benefits( ), Lifestyle( ), Fast FashionAttitude( ),CosmeticsBehavior( )

Lifestyle, Fast Fashion Attitude, and Cosmetics Behavior according to College Students' Pursuit of Clothing Benefits Typology