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reasons why communication with the pub? lic is important. Most of the funds that support scientific research are ultimately derived from taxes, and elected representa? tives of the public determine the level of support; failure to convince the public of the importance of the scientific research will surely result in a decrease in available funds for research. A more compelling reason for the scientific community to effectively communicate with the public relates to issues of public health. Health-related research often has direct implications for personal human health, and much of this research suggests immediate steps people can be take in lifestyle choices that may improve their health status. Therefore, if the public either does not know or is not convinced to care about new insights into the origins and causes of disease, the research effort is wasted. While we, of course, do not know the causes and origins of all diseases, it is important to emphasize the extent to which lifestyle factors contribute to a great variety of diseases. McGinnis and Foege (1) have recently reported that lifestyle choices kill more Americans than any other single fac? tor. The best examples are the diseases asso-

Communicating with the public on issues of science and public health.