English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Open

Presents the pdf analysis as premium feature

PDF Analysis

Insights

Presents the summarisation as premium feature

Summarisation

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the zaia usage as premium feature

ZAIA

Zendy Tools

Zendy Plus

Presents the access of premium content as premium feature

Premium Content

Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” BOPS project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can be explained by two simultaneous phenomena: 1 additional store sales from customers who use the BOPS functionality and buy additional products in the stores cross-selling effect and 2 the shift of some customers from the online to the brick-and-mortar channel and the conversion of noncustomers into store customers channel-shift effect. We explain these channel-shift patterns as an increase in “research online, purchase offline” behavior enabled by BOPS implementation, and we validate this explanation with evidence from the change of cart abandonment and conversion rates of the brick-and-mortar and online channels. We interpret these results in light of recent operations management literature that analyzes the impact of sharing inventory availability information. Our analysis illustrates the limitations of drawing conclusions about complex interventions using single-channel data.  This paper was accepted by Alok Gupta, special issue on business analytics.

Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information