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Bioinformatics service is very new and emerging in market tha t provides information such as whether or not occurrence of a particular disease through the base of D NA(Deoxyribonucleic Acid) & RNA(Ribo Nucleic Acid) sequence analysis. Recently, interest growing rap idly in utilization of the industrial purpose, but provision of commercialization like pricing and service pac kaging is not enough to go to market. For go-to-market, firstly refine the services and perform cos t calculation of services in cost-plus method then estimate consumer ut ility by conducting conjoint analysis. Collectively, with cost and consumer utility result, optimal service price can be calculate d.Keywords: Bioinformatics, Service pricing, Choice Based Conjoin t 1.   (Bioinformatics, )        ,         , ,      ,  ,       .[1][2]              (DNA, RNA)      target    , ,                              , ,  report,   .[3]                                  .             .    .        ,         †Corresponding Author : Kyung-Sik Kang, Industrial and Engineering, Myongji University, Yongin 449-728, Korea, E-mail : kangks@mju.ac.kr Received January 14, 2016; Revision Received March 18, 2016; Accepted March 23, 2016.

A Study on deciding optimal price of Bioinformatics services