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espanolEl fenomeno de la irrupcion de los centros low-cost en Espana comenzo en 2010 durante la etapa de recesion economica. A pesar de su rapido crecimiento y el impacto que ha tenido en el mercado del fitness, apenas ha sido analizado. El objetivo del estudio fue describir las variables de identificacion, estructura corporativa y perfil economico-financiero del segmento low-cost de fitness, analizando las diferencias entre empresas con y sin accionistas. Se llevo a cabo una busqueda en el sistema de analisis de balances iberico (SABI), del cual se extrajo informacion de una muestra de 25 de los 39 operadores con presencia en Espana. Los resultados informan de un conjunto de companias jovenes, de las cuales solo un 40% posee accionistas y participadas. En este segmento, el mercado esta atomizado en torno a cinco grandes cadenas, en su mayoria extranjeras, que concentran el grueso de los centros, la facturacion y el empleo. Se observa mucha diversidad respecto a identificacion y estructura corporativa, sin embargo en relacion al perfil economico-financiero se observa una tendencia comun: la inmensa mayoria de los operadores analizados presenta un resultado del ejercicio y una ratio de rentabilidad economica en negativo y su endeudamiento esta proximo al 100% de los activos totales. EnglishThe emergence of low-cost gyms in Spain took place in 2010 during an economic recession. Despite this rapid growth and the impact it has had on the fitness market, research in this area is scarce. The aim of the study was to describe the identified variables, corporate structure and economic-financial profile of this low-cost segment of fitness, analysing the differences between companies with and without shareholders. The study conducted a search of the Iberian balance sheets analysis system (SABI), which extracted information from a sample of 25 of the 39 operators present in Spain. The results suggested a set of young companies, of which only 40% have shareholders and subsidiaries. In this segment, the market is fragmented around five large chains, mostly foreign, which account for the bulk of the centres, sales and employment. Much diversity is observed in the corporate structure, however, regarding the economic and financial profile, a common trend is observed; the majority of analysed operators close their fiscal year in losses, have a ratio of negative profitability and debt is close to 100% of total assets.

The Spanish fitness market: An exploratory study of the economic profile of this low-cost segment