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Among the most important forms of so-called agricultural tourism is he wine or “wine tourism”, its main focus is on the discovery of the area under vines and the different connotations and ethnographic landscape that entails, and the consolidation of local production system which includes a network of cities with the same productive orientation. This article aims to study the territorial changes resulting from this productive activity is not limited to the primary sector but has incorporated elements of outsourcing of agricultural land that have little to do with the traditional use dedicated to obtaining wine, in fact innovations have appeared reflected in the a esthetics of the wineries, wine museum building, visits to companies, hotels, restaurants and visits to cultural venues nearby. As tangible sign of this reality, transforming the landscape and the local economy will study the current wine routes of the Community of Murcia: Bullas, Jumilla and Yecla.

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REDES Y PROCESOS DE INNOVACIÓN TURISTICA EN LAS COMARCAS VITIVINÍCOLAS DE LA REGIÓN DE MURCIA: LAS RUTAS DEL VINO Y SUS CONSECUENCIAS EN LA TRANSFORMACIÓN DEL PAISAJE