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espanolLa estrecha relacion existente entre el turismo y la innovacion tecnologica ha generado un importante abanico de posibilidades para empresas y destinos turisticos en su proposito de otorgar una experiencia mas enriquecedora a los turistas. En este sentido, la realidad aumentada constituye uno de los avances tecnologicos mas importantes de los ultimos anos. La realidad aumentada es una eficaz y relevante herramienta de comunicacion a traves de la cual es posible dar a conocer los recursos turisticos, de ahi que su uso en este sector y, particularmente, su aplicacion al turismo cultural, se haya convertido en un valor anadido para dar a conocer el patrimonio historico y cultural de un destino turistico. Teniendo en cuenta estas consideraciones, en este trabajo analizaremos las posibilidades derivadas del uso de este tipo de tecnologia en el ambito turistico, centrandonos en su aplicacion al turismo cultural. Completaremos esta investigacion con el estudio de un caso en el que se analizara el uso del sistema de realidad aumentada en varios destinos turisticos andaluces. EnglishThe close relationship between tourism and technological innovation has generated a significant range of possibilities for tourism companies and tourist destinations in its efforts to provide a richer experience to tourists. In this sense, augmented reality has become one of the most important technological advances in recent years. Augmented reality is an effective and relevant communication tool through which it is possible to publicize tourism resources; hence its use in this sector and particularly its application to cultural tourism has become an added value to raise awareness of the historical and cultural heritage of a destination. Given these considerations, in this paper we analyse the possibilities arising from the use of this technology in tourism, focusing on its application to cultural tourism. We will complete this paper with a case study in which the use of augmented reality system in several Andalusian tourist destinations will be analysed.

“El impacto de las nuevas tecnologías en el sector turístico: Aplicación de la realidad aumentada al turismo cultural”