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Este articulo aborda el estudio del valor argumentativo de la enumeracion. Se realiza una aproximacion cualitativa a la argumentacion, uno de los elementos de la retorica clasica, como uno de los elementos de persuasion presentes en las columnas periodisticas de opinion. Desde esta concepcion se ha realizado un analisis de la retorica del texto en la columna de opinion de Jaime Campmany titulada Escenas politicas, que se publico en el diario ABC desde 1977 hasta 2005. La metodologia utilizada ha sido de caracter cualitativo. Dado el uso abundante y variado que hace de la figura de la enumeracion, se llevo a cabo una clasificacion del caracter de estas para poder concluir el valor argumentativo de su uso, que pretende una mayor implicacion del lector que mejore la eficacia comunicativa. This article deals with the study of the argumentative value of the enumeration. A qualitative approach to argumentation is made, one of the elements of classical rhetoric, as one of the elements of persuasion present in the journalistic columns of opinion. From this conception an analysis of the rhetoric of the text has been carried out in Jaime Campmany’s opinion column entitled Political Scenes, which was published in the ABC newspaper from 1977 to 2005. The methodology used was of a qualitative nature. Given the abundant and varied use that makes the figure of the enumeration, a classification of the character of these was carried out in order to conclude the argumentative value of its use, which aims at a greater implication of the reader that improves the communicative effectiveness.

El valor argumentativo de la enumeración en las columnas periodísticas de Jaime Campmany. Una aproximación cualitativa