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Los Indignados, desde su nacimiento en mayo de 2011, han precisado de las herramientas comunicativas para aglutinar a las masas y difundir su mensaje. El 15M nace en las webs y foros pro-movilizacion y termina por llegar a las plazas espanolas a traves de manifestaciones y acampadas. Esta ciberturba ha pasado, por tanto, del terreno online al offline y para ello ha utilizado estrategicamente la comunicacion institucional para sortear el control economico de los medios de comunicacion tradicionales. The social movement “Los indignados”, since its beginnings in 2011, has pushed for the development of communicative strategies for concentrating the masses and broadcasting its ideas. The 15M was born in the networks and forums pro movilisation, reaching the Spanish squares via demonstrations. That ciberturba has passed, therefore, from the online to the offline by using strategically the institutional communication in order to avoid the economic control that rules on the traditional media.

De lo online a lo offline: estrategias, herramientas y canales de los indignados