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This article proposes a review of the history of rhetoric from a communication point of view. It is organized in three large sections. The first one deals with the birth of rhetoric as a new com- munication technique, its relationship with sophists and democracy, and the transformation made by Aristotle. The second section talks about its decadency; thus, aspects such as Gorgias' formalism, the academicism in Rome, the irruption of Christianity and its prolonged agony are studied. The third section refers to its renaissance. The role of the new rhetoric by Perelman is analyzed, as well as its historical context: the democratic regimes and the society of consumption. The article concludes with a correlation between rhetoric, democracy and relativism, all of them having communication as a common factor.

Revisión crítica de la historia de la retórica desde los postulados de la comunicación