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The teaching and research force of printing and publishing is the unique resource of Beijing Institute of Printing and Publishing, and it is the foundation of red printing and publishing culture research. In the ideological and political education of schools, it is necessary and feasible to introduce the research and inheritance of red printing and publishing culture. This article briefly describes the value embodiment, characteristics and realization path of red printing and publishing culture in our ideological and political education. From the arrangement of red printing and publishing cultural materials, the propaganda and inheritance of culture in the industry, and the innovation of printing and publishing practice to display the resources and guide the participation and interaction of the public, the whole process can cultivate the noble feelings of "patriotism, loving school and loving the major", and promote the organic integration of Ideological and political education with major education.

destech transactions on social science, education and human science

Research on the Value Orientation and Realization Path of Red Printing and Publishing Culture in the Ideological and Political Education of Industry Featured Colleges