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At present, the demand for elderly services in China is increasing and diversified, however, there are serious shortcomings in the supply side of the elderly service in China. The old-age service industry in China is still in the early stage of development, the pension industry has not yet formed, the problem of inadequate supply of pension services and products is very prominent, the limited service mode, ignoring the old-age pension service in rural areas, there is a shortage of care for elderly people with disabilities and dementia, the talent for the old-age service is scarce. To solve the shortcomings of the current supply side of China's aged care service, in response to the coming of aging, we should take the needs of the elderly as the purpose to promote the supply side reform of the pension services. By analyzing the basic connotation, supply and demand relationship and structure type of the pension service supply, summarize the characteristics of population aging in the new era, to explore the countermeasures and suggestions on the supply-side structural reform of pension service. Analysis of Supply and Demand Relationship for the Development of Pension Service Industry The pension industry mainly refers to the provision of products or services for the elderly through market mechanisms, meet the needs of the elderly in terms of clothing, food, housing and so on, it involves the fields of such as production and operation and services.[1]The old-age industry involves many industries, it is not an independent industrial sector in the traditional sense, but a new industrial system in the national economy due to the growth of the demand for the elderly consumption market. With the intensification of the aging population in China, the demand for community pension security and pension services continues to increase, so it is very necessary for China to develop the pension industry. From the perspective of demand and supply, the existing pension resources can no longer meet the consumption needs of the elderly; from the perspective of economic efficiency, the development of the pension industry will help to promote the growth of our national economy; judging from the value of people's livelihood brought about by the development of the pension industry, the development of the old-age industry will help to improve the quality of life of the elderly, let the elderly enjoy a happy and healthy, promote the sound and perfect social security system, improve the employment rate and promote the harmonious development of the society. Facing the increasingly large demand for the elderly, whether the supply can match is the key to the sustainable development of the pension industry. Consumption is a good medicine for supply-side reform, and the relationship between "consumption-demand and supply" plays a very important role in the strategy of old-age industry. In the past, we emphasized the importance of market-driven consumption in stimulating social and economic development; today, as we diversify our products, we must recognize the goals of service groups and meet the "expected consumer demand” of the elderly. But the development of the old-age industry is facing the constraints of short board, compared with other industries, the pension industry has a large investment scale, a long recovery period, and the profit ability is relatively poor relative to other industries, it is necessary for the government to pay more attention to and help solve some institutional system and mechanism obstacles facing the development of the pension industry itself. For example, reviewing and approving issues, financial issues, taxes and fees, land issues, financing issues, medical issues, industry personnel issues, and supervision and inspection issues all need to be reformed and adjusted accordingly, in order to promote the healthy development of the pension industry, we must formulate realistic policies and regulations and provide effective support and proper supervision of the pension industry in accordance with the law. Analysis of the Supply Types of the Service for the Aged According to the theory of supply and demand relations, the supply of service for the aged is provided by the old-age service provider in accordance with the demand, providing the old-age public service, professional market service and public welfare service, through the need for a supply, in order to promote demand, and ultimately achieve a balance between supply and demand. According to different standards, there are different structures, levels, types and systems of pension services, which can be divided into the following categories: Firstly, according to the type of service, it can be divided into the supply structure based on home service as the foundation, community service as the support and institutional service as compensation. This classification is also a statutory old-age care service system stipulated by the Law on the Protection of the Rights and Interests of the Elderly in China, it is the overall tone and general direction of the provision structure for old-age care services. Secondly, according to the service providers, they can be divided into basic public services provided by the government, professional services provided by enterprises and social organizations, and the supply structure of public welfare mutual assistance services provided by volunteers. Thirdly, in accordance with the needs of the elderly, the Supply structure of old-age care services can be divided into eight categories: catering services, medical and health services, nursing and rehabilitation services, emergency rescue services, daytime care services, housekeeping services, spiritual comfort services, and cultural and recreational sports services. Fourthly, according to the special elderly population with different identities and economic status, the supply structure can be divided into different groups such as healthy elderly, semi-disabled and disabled elderly, divorced elders, senior citizens living alone, and so on. The Characteristics of the Aging of the Population in the New Era The Trend of Population Aging in China is Accelerating and Developing in Depth China has a large population, large density and concentrated distribution, the absolute number of Chinese elderly population is the most obvious characteristic of the aged population in our country. By the end of 2017, there were 241 million elderly people aged 60 and over in China, accounting for 17.3% of the total population. From a national perspective, China has entered the era of the only one child with the highest proportion of the elderly population. In the future, more than 80% of the elderly are single child families, the only child has become the main body of the elderly.[2]The elderly living alone are increasing, the function of family support is gradually weakening. Before the Population Has Become Rich, the People Getting Old From the experience of developed countries, when entering an aging society, the per capita GDP of developed countries is generally above 5000 dollars, while our country's per capita GDP is only $840 when China enters an aging society. It is reported that the standard of high income countries in the world bank is about 12 thousand dollars per capita national income. In 2017,China’s per capita national income was around US$8790, which is close to GDP per capita. The proportion of free assets and property income of the elderly in China is relatively low compared with that of other developed countries. On the one hand, these data show that the social support ability of the elderly in China is insufficient, and on the other hand, it shows that the elderly's self-supporting ability is even worse. The Idea of Active Old-age Care and Happy Retirement are Deeply Rooted in the Hearts of the People In the global wave of population aging, the international community has put forward strategic theories such as “successful aging”, “healthy aging” and “active aging”. In modern China, the elders of the new era are shifting from the concept of "prolonging the life-span" to the concept of old-age care to the "quality and old-age care" based on improving the quality of life, hoping to create a more valuable life. Technology Leads to a New Life for the Elderly In the new era of “Internet+”, the aged care service industry should focus on the analysis and application of big data, and use the Internet to address unprecedented opportunities and challenges and realize intelligent old-age care. Intelligent pension is the integration of mobile Internet, big data cloud computing, artificial intelligence and other means of service for the elderly. Different from the traditional artificial services, the senior citizens receive more accurate and more satisfactory care and services through the means and power of science and technology. Short Board on the Supply Side of China's Old-age Service Pension Services and Insufficient Supply of Products The poverty and age structure of the population are unbalanced, which results in a strong demand for old-age care and a lack of payment capacity, this has become a bottleneck restricting the development of the pension industry, which in turn has rendered the supply side unable to meet the demand for old-age care services. The pension industry is an investment direction that spans finance, real estate, medical care, fitness, culture, entertainment, light industry, leisure services and housekeeping services. It needs to integrate as much as possible and use intelligent technologies as the driving force to ease this. Short board, bottleneck problem. Limited Service Mode At present, the misunderstanding of old-age care services in our country is mainly reflected in the limitations of understanding, and the “medical care and support” pension service is one-sidedly understood as “medicine”, it is believed that the use of professional medical technology to treat various disea

Analysis and Reflection on the Structural Reform of the Supply Side of the Elderly Care Service in the New Era