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Indigenous culture is the intelligence and spirit of Chinese people. As the development of economic, Chinese culture is also required to go back the center of world culture. The key strategy of Chinese culture “going global” is to construct proper discourse system to internationally communicate the indigenous culture, as well as an effective way to tell the good story of China. Therefore, this paper mainly investigates in the problems of indigenous culture in Shaanxi during the international communication, and then explores the ways to construct the discourse system with Chinese features under the circumstance of Omni media. What’s more, the research on discourse system for international communication of indigenous culture can enlighten the Chinese traditional culture to transmit the history and customs, and build a bridge for Chinese culture “going global.”

On Discourse System for International Communication of Indigenous Culture in the Era of Omni media