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The purpose of this paper is to study the cultural and creative products of tourism under the regional and cultural background of Chengdu. It discusses the historical form and development status of the cultural and creative products of tourism of Chengdu, analyzes the artistic characteristics of its visual elements, and probes into the regional characteristics of the cultural and creative products of tourism under the Chengdu context from the perspective of regional culture, art design and semiotics.

Research on Cultural and Creative Product Design of Tourism Based on Regional Culture—Taking Chengdu Culture in Sichuan as an Example