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With the rapid development of science and technology and the structure of social transformation, the college students’ ideological and political work faces the new challenge and has the opportunities for strengthening and innovation. In this paper, innovation of ideological and political work in Colleges and universities in the era of big data has been proposed, the research point of view have successfully solved innovative working methods. Firstly following the spirit of the times, strengthen the leading role of leading thought. Secondly grasping the ideas and means of innovation spirit, innovation based essence. Finally playing new situation of ideology made the fundamental task and the exact implementation of the historical mission of moral education.

Research on the Innovation of College Students Ideological and Political Education in the Big Data Background