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Every organization searches for best conditions for development. Higher education institutions, based on the significance of a human factor, undertake many social responsibility activities. Finding the key to create a positive organization which is a motivator for employees would be a good example of applying the Positive Organizational Scholarship idea in practice. An additional consequence of the positive influence would be the perception of the higher education institution as an example of a new sustainable attitude to institution performance in a society.

SOCIAL RESPONSIBILITY OF HIGHER EDUCATION INSTITUTION AS MANIFESTATION OF POSITIVE ORGANIZATIONAL SCHOLARSHIP