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Motivation: The image of the city is its non-physical resource which, if properly used, can become a factor in its development, attracting both capital and human resources of the city (e.g. tourists, investors, residents). According to the author, the municipality should create a model of the city’s development, which will define its desired state — the image which they will aim, stimulating its growth and development. In the construction of this model, and therefore the strategy of creating image of the city, it is advisable to identify the factors that determine this development. On the basis of economics, the theories of regional development deal with the identification and assessment of development factors. Aim: Image as a non-physical and internal resource of the city, is part of the scope of endogenous theories. The aim of the article is to review and evaluate these in terms of consideration the image of the city. Results: Theories of regional development are not mutually exclusive, each theory introduces other development factors to the analysis, not excluding the most often assumptions and factors exposed in other theories. The assessment of the city’s development potential (which results from the region’s development) should not come from the adopted theory of regional development, but on the basis of known theories the factors creating cities image should be identify to improve his development.

The image of a city in selected theories of regional development