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The investment problems of efficiency of investments in innovative energy technologies are discussed. The effectiveness of the innovative-investment project of the company for the installation and subsequent maintenance of solar panels is assessed. The innovative strategy for the effective organization of the installation and subsequent maintenance of solar panels with the influence on the activity of the enterprise environmental factors is developed. The business plan of the company for the installation and subsequent maintenance of solar panels is developed. During the formation of the innovation strategy the scenario method of planning is applied which is not use in the practice of Russian enterprises.

Formation and implementation of the innovation strategy of industrial enterprises on the basis of the scenario approach.