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The current literature contemplates significant changes in the ways in which organizations have altered their training and development practices, arriving at a supposed new level, consisting of an original design, but with new learning characteristics, transforming and overcoming mechanistic paradigms in management practices. The theme of the corporate university has gained importance in Brazil in recent years, as it enables a migration from the traditional center of T&D to the so-called corporate university. This article seeks to define the corporate university, in order to avoid mistakes by the literature of business administration, and to present some reflections on whether there has been, in fact, effective transformation in the traditional practices of the area of human resources and the very concept of management, or whether these models are just another fad in the field of business administration.

UNIVERSIDADE CORPORATIVA: UMA NOVA “ROUPAGEM” PARA A ÁREA DE TREINAMENTO DE DESENVOLVIMENTO?