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This article investigates the prevailing organizational culture in wholesale business of making Fortaleza. To this, the intentional survey sample totaled 89 employees 2 shopping centers considered landmarks in the wholesale sector of the State of Ceara making. To obtain the results, we applied a questionnaire developed by Cameron and Quinn (2006), which measures the organizational culture in terms of dimensions and shared values (clan culture, innovative culture, market culture and hierarchical culture). With regard to statistical methods was used in addition to descriptive statistics, the tree classification and regression. The results show that the Clan culture is most frequent in the studied sample, which contradicts the hypothesis raised in the article which provides innovative culture typology as that characterize the companies studied by being inserted in the dynamic world of fashion.

Tipologias da cultura organizacional no setor atacadista de confecção