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In the article the financial flows of agricultural enterprises in the region are analyzed in order to improve their management. The necessity to develop methods of improving the existing definition of the optimal structure of financial flows of agricultural producers is due to theoretical and practical interest in the content and the basic elements of financial flows of agricultural enterprises. Through economic activity, farmers most actively interact with the banking sector. To mobilize a large part of assets, credit institutions provide financial services to business entities. In addition, they make a redistribution of financial flows, on the one hand, due to customers’ obligations, on the other - in order to obtain financial benefits and increase their income. At the same time, counter financial flows of agricultural enterprises of the region that are being formed have a certain level of net flows. The greater the balance of oncoming flow is, the more globally the economic conditions change. Also discussed in detail are the innovative aspects of agriculture production and various aspects of logistics in agriculture. An effective logistics system associated with AIC is meant to optimize supply chains from primary product through processing to the final consumer.

АCTIVATION OF INVESTMENT ACTIVITY OF AGRICULTURAL ENTERPRISES IN MARKET CONDITIONS IN UKRAINE