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.The growth of mobile broadband services has changed the paradigm of mobile phone consumers from information oriented toward social and communication oriented. Along with this changes, mobile telecommunications providers have to develop a business model of online community as a 'stage' that is easily accessible to all interested customers to this facility. This research serves to purposes. First is to build a model of online community relationship management in the creation of value co-creation. The second purpose is to analyze the impact of online community to the creation of customer's attitude toward the brand and firm image. The study is using a sample of broadband community from the largest mobile telecommunications provider in Indonesia. The analysis tools are Structural Equation Modelling (SEM). From this research, we will know the model of the impact of online community to the customer attitudes and value co-creation as an Online Community Relationship Management in broadband mobile telecommunications industry in Indonesia.

Pemodelan Online Community Relationship Management dalam Pembentukan Value Co-Creation di Industri Broadband Telekomunikasi Selular Indonesia