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The context of this study is the predominant global paradigm for measuring national progress, the Gross Domestic Product (GDP), which has resulted in an over-emphasis on production and consumption that in turn, is exhausting the planet’s capacity to sustain life. This study examines the potential for a new paradigm of development that can propel human society in a more meaningful, sustainable direction. Critiques of the GDP are overviewed, but the key critique is that if sustainability, human survival, is our key goal, then GDP, aiming at boundless material wealth, is driving us in the wrong direction. To drive a new sustainable, more meaningful way of life, we need an overarching paradigm with integrated, localized indicators that are internationally accepted as the measures of each nation’s progress. Bhutan’s Gross National Happiness (GNH) Index exemplifies this. Based on the lived experience of a key GNH instigator, its nine domains are explained: Living standard, Health, Education, Ecological diversity and resilience, Cultural diversity and resilience, Community vitality, Time use, Psychological wellbeing, and Good governance. These have informed and been informed by the Sustainable Development Goals. It is outlined how the GNH Index guides development, allocates resources according to the targets set, measures people’s happiness, and measures progress over time and geography. The economic paradigm underlying the GDP - that the purpose of life is to become rich - is enabling our unsustainability. To enable future sustainability, we need to reconceptualize our concept of national progress. Moreover, since sustainability is effectively a euphemism for survival, then surely, as intelligent, sensitive beings, shouldn’t we be pursuing a higher, shared goal? For the Bhutanese, this is ‘happiness’ - a paradigm that encompasses the pursuit of meaningful societal progress by balancing the physical with mental, the material with spiritual, within a safe and stable environment, with the purpose of realizing happiness. Though the Bhutanese do not claim to have reached a state of national happiness, Bhutan has maintained happiness as its overriding goal, with the tool’s philosophy, authority and accountability driving this in everyday life.

National progress, sustainability and higher goals: the case of Bhutan’s Gross National Happiness