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Drawing inspiration from two theoretical framings: a sociocultural perspective on languaging and writings on a decolonial-turn, the study presented in this paper center-stages issues related to the need to engage analytically with, (i) social actions of political parties, citizens, including netizens in Web 2.0 settings, and (ii) alternative epistemologies where issues from the global-South are privileged. A central concern of decolonial linguistics enables asking new questions that destabilize established Eurocentric models of language. Thus, peripherally framed sociocultural premises contribute to critical social-humanistic perspectives that allow for (potentially) unpacking northern hegemonies and contributing to global-North challenges. Building upon an analytical design, this paper presents cross-disciplinary analysis of languaging in contemporary political mediascapes of the nation-states of India and Sweden. Bringing to bear that language does not only mirror reality, but is also a constitutive cultural-tool, the study aims to highlight the contrastive ways in which the dominating political parties and citizens engage with languaging (i.e. the deployment of semiotic resources across language-varieties, modalities, including imagery). The study unpacks similarities and differences in salient issues related to the nature of social media and language and identity-positions in political discourse, highlighting dimensions of the participants voices. Thus, patterns that emerge from the contrastive analysis of political discourses, including the features of social media are highlighted and discussed. Data includes social media pages of two political parties from both the nation-states across a 6-week period at the end of 2017.

Languaging in digital global South–North spaces in the twenty-first century: media, language and identity in political discourse