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This paper attempts to explore the socio-political and economic dimensions of increasingly becoming popular rise of the Global South. It is argued that the slogan of the rise of Global South which seemingly implies that the Global South in its pursuit of development as an ideal will end up being different than the North is questionable. Scholars have long debated on the nature and spirit of development in South and explain the rising South either in terms of gradual expansion of Westernization or in terms of emerging indigenous alternate model of development or alternate modernity. This distinction in describing the emerging economies rely primarily on the specific use of notion of capital as somewhat Western and the culture it produces as Western culture or either in the sense of internalizing the spirit of capital yet maintaining distinctive identity (other than the Western) which tends to reflect in the vocabulary of the Global South. This is to argue here that the spirit of capital is neither West nor East. And similarly it is neither North nor South. It is only the question of when and how the forces underlying capitalism will emerge in particular geography. The development discourse emerged primarily after the WWII put all post-colonial nations pursuing development instead of questioning it. There may have been changes in the vocabulary of development in the Global South to adjust in local cultures and perhaps also in the structure. There may have been call for alternate modernity. Notwithstanding the spirit remains the same. It is in this backdrop locating or understanding the very notion of the East not as a homogenous civilization but rather a pool of civilizations intending to express power of traditions in transitions becomes important. The purpose of this paper is to understand the withering traditions of East in the Global South development process dominated by the spirit of Capitalism. It is asked in environmental debate that can capitalism go green, in the political and cultural realm I would try to explore can capitalism go East in the Global South; can traditions survive in transitions? If not then Why?

Locating the ‘East’ in the Global South: question of self image in traditions and transitions