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Based on the understanding that innovation is knowledge being incorporated into products and methodologies which render society more viable on breaking into the business market, Universities, as, generators of knowledge, play a major role in this scenario. It is within this context that the University of Sao Paulo, Brazil, established the Technological Innovation Center—USP Agency of Innovation. Being within the academic community and belonging to a public institution, there are specific characteristics to be followed which may be unique for public institutions. In line with this philosophy, and based on a theoretical study, document analysis and reporting experience, this article discusses these issues and addresses, through a case study in Brazilian public university, the ways in which its Technological Innovation Center performs, through its process models and operational innovation. The analysis of this case study behind subsidies to discuss the practice of innovation implemented in Brazilian Public University and contributes to a theoretical and practical reflection on the role and the ways of how a university, facing its limitations and opportunities can perform innovation both internally and with its productive sector. The article comes even fill a gap on the scarce literature on how universities in developing countries, such as Brazil, practice innovation, demonstrating the importance of the results in this article to academia.

The practice of innovation at brazilian public university: the case of the University of São Paulo