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The experimental methods currently used for assessing motivational processes in humans have two major limitations. Some of them rely on global subjective assessments while others evaluate these processes using food-related tasks often coupled with functional neuroimaging techniques that have however limited availability and important associated costs. Here we propose a novel experimental computer-generated and easy-to-use tool primarily based on the presentation of food images and designed to provide a quantitative and objective measurement of motivational states in humans.

Toward a new computer-based and easy-to-use tool for the objective measurement of motivational states in humans: a pilot study