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This study investigated consumer demand heterogeneity and valuation of a processed bean product—“precooked beans” with substantially reduced cooking time. Common bean is the most important source of protein for low- and middle-income households in Uganda. Its consumption is, however, constrained by long cooking time, high cooking energy and water requirements. As consumption dynamics change due to a rapid expansion of urban populations, rising incomes and high costs of energy, demand for fast-cooking processed foods is rising. An affordable, on-the-shelf bean product that requires less time, fuel and water to cook is thus inevitable.

Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda