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Willingness to pay (WTP) is used to assess individuals’ value attribution to health-related quality of life interventions. Little is known about predictors of WTP for sport and physical activity in socially vulnerable groups in community-based physical activity (CBHEPA) programs. This study addresses the questions: What is the WTP for sport and physical activity of participants in CBHEPA programs, expressed in WTP money  and WTP time ? Which factors predict WTP money  and WTP time ? From the literature, predictors for WTP for sport and physical activity were identified: (1) personal and socio-economic predictors: income, education, age, and ethnic origin, (2) health-related predictors: perceived health, life satisfaction, sense of coherence, self-efficacy, (3) sport and physical activity-related predictors: duration and frequency of participation, leisure-time sport or physical activity, sport club membership, enjoyment, and membership fee. Data were gathered for WTP money  and WTP time  (n = 268) in 19 groups in an evaluation study of CBHEPA programs. Ordered probit was used for analyses. WTP money  was a monthly average of €9.6. WTP time  was on average 17.6 min travel time. Income was found as predictor for both WTP money  and WTP time . Other predictors for WTP money  were: duration and frequency of program participation, enjoyment, and (former) sport club membership. Low income and younger age were found as predictors for WTP time . Predictors for WTP money  are related to income and sport and physical activity experiences, for WTP time  to income and age. Short-term program satisfaction is probably more decisive for WTP money  than long-term perspectives of improving health-related quality of life.

Predictors of willingness to pay for physical activity of socially vulnerable groups in community-based programs