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Currently 40 % of the world’s population, around 3 billion users, are online using cyberspace for everything from work to pleasure. While there are numerous benefits accompanying this medium, the Internet is not without its perils. In this case study article, we focus specifically on the challenge of fake (or unnatural) online identities, such as those used to defraud people and organisations, with the aim of exploring an approach to detect them.

Analytics for characterising and measuring the naturalness of online personae