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Before traveling, tourists need to ensure that they will have a well-organized trip, which mainly involves a smooth flow of visits to different tourist attractions by themselves or following a pre-designed plan made by tourism service providers. The present study examined how the sequence of visiting tourist attractions influences tourist satisfaction at the expectation and experience levels. Participatory simulation with a virtual environment platform was employed in the experiments to assess their experience. The research reveals that the contrast bias has significant influence on the assessment.   Electronic supplementary material  The online version of this article (doi:10.1186/2193-1801-2-552) contains supplementary material, which is available to authorized users.

Experimental study on tourist satisfaction using participatory simulation in a virtual environment