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Background Public health campaigning has been used for a number of decades to promote awareness and understanding about health issues and to mobilize action. In 2015, billions of people across the world have the opportunity to access and support campaigns due to the ownership of smart, mobile technologies. The WHO SAVE LIVES: Clean Your Hands campaign is in its 7th year. In order to maximize the impact of this global annual campaign, each year a new creative focus is given to the topic of hand hygiene in health care.

Using modern concepts to engage the world in an annual public health campaign