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Background The success of an HIV vaccine clinical trial depends not only on scientific discovery but also upon the participation of healthy volunteers. In HIV vaccine clinical research, strategic and timely information dissemination to target audiences strengthens a culture of awareness, understanding, and support for trial participation. Traditional approaches for information sharing have included print media, radio, television, and face-to-face engagement. As trends in online use surge among all populations, the Vaccine Research Center (VRC) Clinical Trials Core (CTC) has launched a communications initiative utilizing social media.

P15-17. Social media as a tool for engaging and educating audiences around HIV vaccine research and clinical trial participation