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This editorial introduces the special series in the International Journal of Behavioral Nutrition and Physical Activity on the Pro Children study (Promoting and Sustaining Health through Increased vegetable and Fruit Consumption among European Schoolchildren). The Pro Children study is a new and innovative study that takes a cross -national approach to identifying the factors associated with fruit and vegetables consumption in European children (from nine countries) and evaluating a multi-centre intervention programme. A full set of papers on many aspects of the study will appear as a series in the IJBPNA allowing a more detailed view of design, behavioural theoretical constructs, action, methods for implementation, assessment tools, impacts and outcomes to be reported. Areas for future work will also be identified and discussed in the context of the 21st century developed world environment which is superb at encouraging the promotion of energy dense foods and drinks.

The Pro-children Project--a cross-national approach to increasing fruits and vegetables in the next generation and onwards.