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Coaching can play an important part in meeting the challenges of project management (Berg & Karlsen, 2007). However, there remains a lack of research into project managers’ perceptions of coaching and the opportunities for using it. This grounded theory study explores the awareness and application of coaching in project management contexts. Analyses of interviews with 14 project managers have indicated that the provision of coaching opportunities is patchy. Findings confirm that organizational culture is important, that where project managers are involved with coaching this can lead to them becoming advocates, and emphasize the need for organizational intervention to maximize the benefits of coaching in this context.

How Coaching is used and Understood by Project Managers in Organizations