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To the provocations by Munir (in this issue) and others who call on (neo)institutional theory to become more critical, I rebut by asking: Hasn’t institutional theory always been critical?! In response to Munir, I unpack the definition of the term ‘critical’, discussing the many meanings poured into the term, in order to assert that institutional theory is, and has always been, staunchly critical – as is evident by its role in driving the paradigmatic shift in the study of organization, organizations and organizing, and in transforming the field of organization studies as a whole.

Hasn’t Institutional Theory Always Been Critical?!