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Previous studies have revealed the influence of cultural values on volunteering; however, few have focused on the Confucian value of benevolence. This study examined the relationship between the Confucian value of benevolence and volunteering, as well as the mediating role of volunteer motives. A total of 473 Chinese college students completed questionnaires to assess the Confucian value of benevolence, including familism, unity, and harmony (UH), six functional motives to volunteer and volunteering. The results revealed a positive relationship between UH and volunteering and the mediating role of functional motives; however, there was no significant association between familism and volunteering. Furthermore, a multigroup analysis suggested that the mediation model was similar across genders among college students. Practical implications and limitations are also discussed.

The Confucian Value of Benevolence and Volunteering Among Chinese College Students: The Mediating Role of Functional Motives