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This article has been developed through the experience of workingwith the various organizations and individuals who have been part of the No to NamedPerson campaign. The aim of the article is to understand the emergence of the NamedPerson in Scotland and to explain the significant distance between legislators andpolicy makers and those who have opposed the Named Person initiative. We propose thatthe key to understanding these divergent views is predicated upon profoundly differentviews of the family, the collapse of the ideal of family autonomy, and its replacementwith what can be described as “third way parenting.” Here, the meaning of the “NamedPerson” as laid out in the Children and Young People (Scotland) Act 2014, and theopposing views that have been made against this act are explained. The “Named Person”provision in the legislation, it is argued, has developed with the rise ofmicro-managerial politics, the construction of the “at risk” child and the anxietyexpressed about the early years of children, seen most clearly in the significance ofearly intervention policies. Within this context, parenting has become problematized andincreasingly understood as a skills activity requiring training, support, andsurveillance

Third Way Parenting and the Creation of the “Named Person” in Scotland