English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

It is well acknowledged that innovation is a key success factor in mobileservice domain. Having creative ideas is the first critical step in theinnovation process. Many studies suggest that customers are a valuable sourceof creative ideas. However, the literature also shows that adults may beconstrained by existing technology frames, which are known to hindercreativity. Instead young children (aged 7-12) are considered digital nativesyet are free from existing technology frames. This led us to study them as apotential source for creative mobile service ideas. A set of 41,000 mobileideas obtained from a research project in 2006 granted us a unique opportunityto study the mobile service ideas from young children. We randomly selected twosamples of ideas (N=400 each), one contained the ideas from young children, theother from adults (aged 17-50). These ideas were evaluated by severalevaluators using an existing creativity framework. The results show that themobile service ideas from the young children are significantly more original,transformational, implementable, and relevant than those from the adults.Therefore, this study shows that young children are better sources of novel andquality ideas than adults in the mobile services domain. This study bearssignificant contributions to the creativity and innovation research. It alsoindicates a new and valuable source for the companies that seek for creativeideas for innovative products and services.

In Need of Creative Mobile Service Ideas? Forget Adults and Ask Young Children