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The discourse and cultural identity of Hong Kong media have long been of academic concern. Hong Kong media and the consumption of cultural products often reveal the process of local cultural identification formation and discourse practices. Based on the textual analysis of a local comic, Teddy Boy, this article attempts to explore and examine the discursive culture and nature of Hong Kong identity. Based on du Gay et al.’s concept of the circuit of culture, this article explores how the local discourse is formed and legitimized in the process of textual production and consumption by the representation of an idealized cultural hero. In the conclusion, we argue for a connection between local and global identity formations.

Discourse and identity in the Hong Kong comic magazineTeddy Boy