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In the discussion we reflect on whether/how microblogged health narratives are really 'new' and on the implications of this single case for understanding the relationship between social media, health narrative and the changing relationships between information technologies, actors and institutions. We further examine this case as an example of what Lupton has deemed the 'digital patient experience economy', in reference to patients increasingly being encouraged to post experiences of their illness and encounters with the healthcare system to online platforms, where these shared experiences become valorised and monetised.

Co-constructed health narratives during a ‘media event’: The case of the first Dutch Twitter heart operation